Our Process
Strategy Phase:
Whether it's to increase brand awareness, showcase a product, or convey a specific message, defining a clear goal ensures that your video aligns with your overall business strategy.
In order to make great videos for your business, we first need to understand your business.
Our process starts with a discovery call to dive into the challenges you are facing and discuss your business goals.
Whether it's to increase brand awareness, showcase a product, or ease friction in the buying process, defining a clear goal ensures that your video aligns with your overall business strategy.
Based on our conversation, we will create a detailed shot list, outlining the specific shots and scenes required to bring our concept to life. The shot list will serve as a roadmap for the shoot, helping myself and the production team stay organized and focused during filming.
Shooting Phase:
We capture high-resolution footage with 4k-quality cameras which ensures a compelling and professional image.
We use professional-grade microphones to guarantee the highest audio quality and reliability.
Lighting equipment is carefully chosen and strategically placed to create an engaging and visually appealing look for the video.
Editing Phase:
This is the longest and most involved phase.
The footage we shot together is recompiled and re-ordered into a coherent and creative narrative. Next comes sound leveling. This process involves adjusting audio levels to create a balanced and professional sound. The sound levels are checked clip-by-clip to ensure that your voice is clear, crisp, and balanced. If you’ve ever watched a movie where the dialogue is whisper quiet one moment and so loud you have to turn down your speakers the next moment, they’ve skipped this very important step.
Music is carefully sourced and chosen based on the desired mood and message of our video. It can be upbeat and bright, or thoughtful and contemplative depending on the creative direction of the project. The goal is for your music to enhance the overall viewing experience, not distract from it.
Color correction is the final step in the editing phase. We tediously enhance the visual appeal of our videos by adjusting colors and tones clip-by-clip to achieve a consistent and polished look.
Review & Revisions:
Once the editing of your videos are complete, they will be sent to you and your team for review.
This is your opportunity to weigh in on the creative and visual aspects of your video, letting us know if there are portions that need adjustment or revising.
We value your feedback and purposely include this step in every project we create to insure that you walk away with videos that you love and are proud to share.
Delivery Phase:
In the delivery phase, the final video is rendered and formatted for various distribution channels such as television, your website, social media, and more, optimizing its presentation across different mediums. This phase ensures that the video reaches the intended audience effectively.
We send you links to download your videos for you to post on your Website, Youtube, Facebook, Instagram, or anywhere you need it to play.
